Affects the viewer emotionally. Even the most mundane city council budget story touches some emotion. Hopefully it is told in such a way that it touches the anger button or victory button, but maybe it’s just the boredom button. Whatever emotion a story elicits, it should be an integral part of our storytelling arsenal. But, does your emotional range even allow you to recognize that “feeling”.
Many seasoned reporters can look past the facts of the story into the hearts of people and understand what makes them act. Young, inexperienced reporters deal with what is in front of them and report it. They have not yet developed their emotional range.